Rachael Mason

UX/UI Designer | Product Designer
Las Vegas, NV | Remote
rachaelmason@gmail.com | rachaelmasonportfolio.com | 702.324.2294. linkedin.com/in/rachaelmmason


Professional Summary


UX/UI Designer with 3+ years of experience creating e-commerce platforms, digital publishing systems, and mobile prototypes. Skilled in user research, wireframing, prototyping, and building scalable design systems in Figma and Framer. Background in fashion and hospitality strengthens storytelling, usability, and visual design. Known for translating complex problems into intuitive, engaging digital experiences that drive results.


Core Skills


User Research • Wireframing • Prototyping • Design Systems • Interaction Design • Usability Testing • Accessibility (WCAG) • Figma • Framer • Webflow • Adobe Creative Suite • Shopify • SEO & CRO • Analytics • Cross-functional Collaboration


Professional Experience


Kiki Mason — UX/UI Designer & E-Commerce Strategy
Remote | 2024 – 2025

  • Redesigned KikiMason.com e-commerce platform, improving navigation, product flow, and checkout clarity, which enhanced customer experience and retention.

  • Built scalable design system in Figma, ensuring consistency across product pages and collections.

  • Applied SEO best practices and A/B testing strategies, increasing site traffic and boosting conversion rates.

  • Created unique product descriptions and branding content, enhancing engagement and discoverability.

  • Analyzed Google Analytics metrics to guide storefront updates and data-driven decisions.


Case Studies & Projects


Atypical Publishing — Digital Platform Design

  • Conducted interviews with 10+ aspiring authors to uncover publishing pain points.

  • Designed submission flows and e-reader interface, reducing a multi-step process into a clear, supportive experience.

  • Created wireframes, prototypes, and high-fidelity UI in Figma and Framer.

  • Outcome: Delivered a case study showing how UX research can increase accessibility and remove barriers for new authors.

Let’s Make Plans — Mobile App Prototype

  • Designed mobile app for planning activities by location, time, and vibe.

  • Built interactive dropdown filters and conditional logic in Figma to manage complex event data.

  • Improved usability by reducing cognitive load, allowing quick and meaningful choices.

  • Outcome: Created a functional prototype simulating a mobile experience for discovery and planning.


Education


Cornell University — Certificate in UX/UI Design

Rachael Mason


UX/UI Designer | Product Designer
Las Vegas, NV | Remote
rachaelmason@gmail.com | rachaelmasonportfolio.com | 702.324.2294 | linkedin.com/in/rachaelmmason


Professional Summary


UX/UI Designer with 3+ years of experience creating e-commerce platforms, digital publishing systems, and mobile prototypes. Skilled in user research, wireframing, prototyping,

and building scalable design systems in Figma and Framer. Background in fashion and hospitality strengthens storytelling, usability, and visual design. Known for translating complex

problems into intuitive, engaging digital experiences that drive results.


Core Skills


User Research • Wireframing • Prototyping • Design Systems • Interaction Design • Usability Testing • Accessibility (WCAG) • Figma • Framer • Webflow

• Adobe Creative Suite • Shopify • SEO & CRO • Analytics • Cross-functional Collaboration


Professional Experience


Kiki Mason — UX/UI Designer & E-Commerce Strategy
Remote | 2024 – 2025

  • Redesigned KikiMason.com e-commerce platform, improving navigation, product flow, and checkout clarity, which enhanced customer experience and retention.

  • Built scalable design system in Figma, ensuring consistency across product pages and collections.

  • Applied SEO best practices and A/B testing strategies, increasing site traffic and boosting conversion rates.

  • Created unique product descriptions and branding content, enhancing engagement and discoverability.

  • Analyzed Google Analytics metrics to guide storefront updates and data-driven decisions.


Case Studies & Projects

Atypical Publishing — Digital Platform Design

  • Conducted interviews with 10+ aspiring authors to uncover publishing pain points.

  • Designed submission flows and e-reader interface, reducing a multi-step process into a clear, supportive experience.

  • Created wireframes, prototypes, and high-fidelity UI in Figma and Framer.

  • Outcome: Delivered a case study showing how UX research can increase accessibility and remove barriers for new authors.

Let’s Make Plans — Mobile App Prototype

  • Designed mobile app for planning activities by location, time, and vibe.

  • Built interactive dropdown filters and conditional logic in Figma to manage complex event data.

  • Improved usability by reducing cognitive load, allowing quick and meaningful choices.

  • Outcome: Created a functional prototype simulating a mobile experience for discovery and planning.


Education


Cornell University — Certificate in UX/UI Design

Rachael Mason


UX/UI Designer | Product Designer
Las Vegas, NV | Remote
rachaelmason@gmail.com | rachaelmasonportfolio.com | 702.324.2294 | linkedin.com/in/rachaelmason


Professional Summary


UX/UI Designer with 3+ years of experience creating e-commerce platforms, digital publishing systems, and mobile prototypes. Skilled in user research, wireframing, prototyping,

and building scalable design systems in Figma and Framer. Background in fashion and hospitality strengthens storytelling, usability, and visual design. Known for translating complex

problems into intuitive, engaging digital experiences that drive results.


Core Skills


User Research • Wireframing • Prototyping • Design Systems • Interaction Design • Usability Testing • Accessibility (WCAG) • Figma • Framer • Webflow • Adobe Creative Suite • Shopify • SEO & CRO • Analytics • Cross-functional Collaboration


Professional Experience



Kiki Mason — UX/UI Designer & E-Commerce Strategy
Remote | 2024 – 2025

  • Redesigned KikiMason.com e-commerce platform, improving navigation, product flow, and checkout clarity, which enhanced customer experience and retention.

  • Built scalable design system in Figma, ensuring consistency across product pages and collections.

  • Applied SEO best practices and A/B testing strategies, increasing site traffic and boosting conversion rates.

  • Created unique product descriptions and branding content, enhancing engagement and discoverability.

  • Analyzed Google Analytics metrics to guide storefront updates and data-driven decisions.


Case Studies & Projects


Atypical Publishing — Digital Platform Design

  • Conducted interviews with 10+ aspiring authors to uncover publishing pain points.

  • Designed submission flows and e-reader interface, reducing a multi-step process into a clear, supportive experience.

  • Created wireframes, prototypes, and high-fidelity UI in Figma and Framer.

  • Outcome: Delivered a case study showing how UX research can increase accessibility and remove barriers for new authors.

Let’s Make Plans — Mobile App Prototype

  • Designed mobile app for planning activities by location, time, and vibe.

  • Built interactive dropdown filters and conditional logic in Figma to manage complex event data.

  • Improved usability by reducing cognitive load, allowing quick and meaningful choices.

  • Outcome: Created a functional prototype simulating a mobile experience for discovery and planning.


Education


Cornell University — Certificate in UX/UI Design